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Top 15 Best Sites Like Amazon


Amazon, founded by Jeff Bezos in 1994, is an American multinational technology company that specializes in e-commerce, cloud computing, digital streaming, and artificial intelligence.

It has grown to become the largest online retailer in the world, offering a vast array of products and services to millions of customers worldwide.

However, there are numerous other online marketplaces that offer unique features, competitive prices, and a wide range of products. Here in this article we will discuss the top 15 best sites like Amazon that you might consider for your online shopping needs.

Best Sites Like Amazon

1. eBay (

eBay, founded by Pierre Omidyar in 1995, is a global online marketplace that connects buyers and sellers worldwide. Headquartered in San Jose, California, eBay is led by CEO Jamie Iannone.

The platform offers a wide range of products, from electronics and clothing to collectibles and home goods. eBay is unique in that it supports various transaction types, including auctions, fixed-price listings, and classifieds.

With over 14,000 employees, eBay is committed to providing a secure and user-friendly shopping experience for its millions of customers.

2. Walmart (

Walmart is a multinational retail corporation founded by Sam Walton in 1962. Headquartered in Bentonville, Arkansas, Walmart operates under the leadership of CEO Doug McMillon.

The Walmart online shopping platform offers a variety of products, including groceries, clothing, electronics, and home goods.

With its extensive supply chain and over 2.3 million employees, Walmart is known for its competitive prices and commitment to customer satisfaction. Walmart also provides the added convenience of in-store pickup and free shipping on orders over $35.

3. Alibaba (

Alibaba, founded by Jack Ma in 1999, is a Chinese multinational conglomerate specializing in e-commerce, retail, and technology. Headquartered in Hangzhou, China, Alibaba is led by CEO Daniel Zhang.

Alibaba’s online marketplace offers a wide range of products, primarily focused on wholesale and business-to-business transactions.

With over 252,084 employees, Alibaba connects manufacturers, suppliers, and buyers from all over the world, enabling them to conduct transactions efficiently and securely.

4. Rakuten (

Rakuten, formerly known as, is a Japanese e-commerce platform founded by Hiroshi Mikitani in 1997. Headquartered in Tokyo, Japan, and led by CEO Hiroshi Mikitani, Rakuten offers a wide range of products, including electronics, clothing, and home goods.

Rakuten also provides additional services such as e-books, travel, and streaming entertainment. With over 20,000 employees, Rakuten focuses on providing a personalized shopping experience and competitive prices for its customers worldwide.

5. Etsy (

Etsy, founded by Rob Kalin in 2005, is a global online marketplace that specializes in handmade, vintage, and unique items. Headquartered in Brooklyn, New York, Etsy operates under the leadership of CEO Josh Silverman.

With over 1,400 employees, Etsy connects artisans and craftspeople with buyers seeking one-of-a-kind products.

The platform offers a wide range of products, including jewelry, clothing, home decor, and craft supplies, allowing customers to support independent creators and small businesses.

6. Target (

Target is a U.S.-based retail corporation founded by George Dayton in 1902. Headquartered in Minneapolis, Minnesota, Target is led by CEO Brian Cornell.

Target’s online platform offers a variety of products, including clothing, electronics, home goods, and toys. With over 350,000 employees, Target is known for its stylish, affordable products and commitment to providing a seamless shopping experience.

Target also offers convenient services such as in-store pickup, free shipping on orders over $35, and exclusive discounts through its REDcard program.

7. Best Buy (

Best Buy, founded by Richard Schulze in 1966, is a leading American electronics retailer. Headquartered in Richfield, Minnesota, the company is currently led by CEO Corie Barry.

Best Buy’s online platform offers a wide range of products, including consumer electronics, appliances, and tech accessories.

With over 100,000 employees, Best Buy is known for its expert staff, competitive prices, and exclusive deals. They also offer services such as in-store pickup, curbside delivery, and free shipping on qualifying orders.

8. Overstock (

Overstock, founded by Patrick Byrne in 1999, is an American online retailer that specializes in offering discounted and closeout merchandise. Headquartered in Midvale, Utah, Overstock is led by CEO Jonathan Johnson.

The platform offers a wide range of products, including furniture, home decor, clothing, and electronics. With over 1,500 employees, Overstock focuses on providing customers with high-quality products at competitive prices and is known for its excellent customer service.

9. Newegg (

Newegg, founded by Fred Chang in 2001, is an American online retailer specializing in computer hardware, electronics, and other tech products.

Headquartered in City of Industry, California, Newegg is led by CEO Anthony Chow. With over 2,500 employees, Newegg offers a comprehensive selection of products, including computer components, gaming gear, and consumer electronics.

Newegg is known for its daily deals, competitive prices, and excellent customer support, making it a popular choice for tech enthusiasts.

10. Zappos (

Zappos, founded by Nick Swinmurn in 1999, is an online retailer primarily known for its extensive selection of shoes. Headquartered in Las Vegas, Nevada, Zappos operates under the leadership of CEO Kedar Deshpande.

In addition to footwear, Zappos offers clothing, accessories, and home goods. With over 1,500 employees, Zappos is committed to providing exceptional customer service, free shipping, and a 365-day return policy, ensuring a hassle-free shopping experience for its customers.

11. Wayfair (

Wayfair, founded by Niraj Shah and Steve Conine in 2002, is an American e-commerce company that specializes in home goods and furniture. Headquartered in Boston, Massachusetts, Wayfair is led by CEO Niraj Shah.

The platform offers a vast selection of products, including furniture, decor, lighting, and outdoor items.

With over 16,000 employees, Wayfair is known for its user-friendly website, competitive prices, and fast shipping, making it an ideal destination for customers looking to furnish and decorate their homes.

12. ASOS (

ASOS, founded in 2000, is a British online fashion and beauty retailer that offers a wide range of clothing, accessories, and beauty products.

Headquartered in London, United Kingdom, ASOS is led by CEO Nick Beighton. Catering to a global audience, ASOS provides fashionable items for men and women, including their own line of products and offerings from popular brands.

With over 4,000 employees, ASOS is known for its extensive selection, free shipping, and easy returns, ensuring a convenient and enjoyable shopping experience.

13. Costco (

Costco, founded by James Sinegal and Jeffrey Brotman in 1983, is a membership-based warehouse club that offers a wide variety of products at wholesale prices. Headquartered in Issaquah, Washington, Costco is led by CEO W. Craig Jelinek.

The online platform offers products ranging from groceries and electronics to furniture and clothing. With over 275,000 employees, Costco is known for its bulk purchasing options, competitive prices, and excellent customer service.

While a membership is required to shop at Costco, the savings and benefits often outweigh the cost for many customers.

14. (, a subsidiary of Market America, is an online marketplace that offers a variety of products from different retailers. Headquartered in Greensboro, North Carolina, the platform is led by CEO JR Ridinger. provides customers with a wide range of products, including electronics, clothing, beauty products, and home goods.

With its unique Cashback program, customers can earn rewards on their purchases. The platform also offers comparison shopping tools, helping shoppers find the best deals on their desired products.

15. B&H Photo Video (

B&H Photo Video, founded by Herman Schreiber and Blimie Schreiber in 1973, is an American retailer specializing in photo, video, and audio equipment. Headquartered in New York City, the company is led by CEO Sam Goldstein.

B&H offers a wide range of products, including cameras, lenses, lighting, computers, and home electronics.

With over 2,000 employees, B&H is known for its knowledgeable staff, competitive prices, and fast shipping, making it a popular choice for professional and amateur photographers, filmmakers, and audio enthusiasts.


In conclusion, while Amazon remains a dominant force in the world of online retail, there are numerous alternative marketplaces that cater to diverse customer needs and preferences.

Whether you’re seeking niche products, exclusive deals, or competitive prices, these sites like Amazon provide unique shopping experiences that cater to different requirements.

Exploring these alternative platforms can help you discover new products, support a broader range of businesses, and enjoy a more personalized online shopping experience.

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